International promotion of the tourist offer of Zaragoza

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Posted March 13, 2017 by zaragozaturismo in Zaragoza today

#Zgzescultura promotion strategy is based on the union of artistic and patrimonial wealth of the city to street art and the streets of Zaragoza as a setting.

According to INE, in 2016, Zaragoza registered the best figures of its history, even above the ones registered in 2008 when the International Exhibition was held. (1.048.499 visitors who have made 1.742.337 overnight stays).

The largest increase has been among foreign travelers, which already represent 28% of the tourists that receives the capital of Aragon.

Salon du Tourisme Mahana Toulouse

France is currently the first outbound tourism market for Zaragoza, the French visitors represent the 16.3% of foreign travelers the city receives

In 2017 the international promotion of Zaragoza Turismo started, together with the Government of Aragon, at the Salon des Vacances of Brussels and the Salon du Tourisme Mahana in Toulouse.

 

 

ITB Berlin

Last week, the ITB in Berlin, the leading tourism industry trade fair in the world, was chosen to continue with the promotion of the cultural, gastronomic and leisure offer. The German market is located in fourth position in number of overnight stays in Zaragoza, having received during 2016 a 6% more than visitors that the past year.

 

If you visit the French capital or live in Paris, from 16 to 19 March the Salon Mondial du Tourisme de Paris opens its doors and Zaragoza Turismo, along with Government of Aragon in the stand of Tourspain, will put in value, apart from its attractions, its strategic location with direct and daily railway connection with the South of France (Marseille and Montpellier among other cities).

In addition, in the framework of actions with tourism professionals, last January, representatives from Aeromexico visited Zaragoza and in the coming days, we will receive the winner of the contest “Spain in the Eyes of South East Asians” accompanied by a professional photographer and blogger.


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