Expo Zaragoza: perfect setting for advertising

Posted October 16, 2013 by zaragozaturismo in Zaragoza today


Rolls Royce Ghost

The Expo marked a before and after in Zaragoza. The city entered fully into the 21st century with its modern buildings. Brands and advertising agencies haven’t overlooked the uniqueness of the Expo buildings and there have been shooted more than 30 international advertising campaigns.

Automobile companies are the main companies interested in buildings such as the Palacio de Congresos, the Torre del Agua or the Tercer Milenio bridge as the perfect stage to present their new models. In late September we sawthe last (and spectacular) shooting that took place in Zaragoza in which a SUV climbed the arch of the Tercer Milenio bridge. This Land Rover announcement is the latest in a long list of car companies Rolls Royce , Seat, Skoda , BMW, Opel , Peugeot , Volkswagen , Kia , Toyota , Honda , Audi , Mitsubishi , Lexus , Jaguar , Hyundai…

Volkswagen chose Zaragoza campaign for global launch of the new Golf 7 . The German company rented for more than a month buildings like the Water Tower Bridge Pavilion, Amphitheater Congress or to the various events that were to perform . During this time he could see the Water Tower lit up with a huge number 7.

Other companies like Telecom Italia , Shiseido and Repsol chose Expo Zaragoza as the perfect set for their products.

These ads represent significant incomes for the city, and we enjoyed watching Zaragoza in ads worldwide.

Have you meet in the Expo with the shooting of an advertisement ?


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